The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Microsoft Latin America has an experience of about 140 years, enabling business to much better perform, in numerous scenarios.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Industry.
• Microsoft Latin America has more than 2000 brands, which increase the circle of its target customers. Famous brand names of Microsoft Latin America include; Maggi, Kit-Kat, Nescafe, etc.
• Microsoft Latin America has large amount of spending on R&D as compare to its competitors, making the company to launch more innovative ingenious nutritious productsItems
• After embracing its NHW Technique, the company has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Microsoft Latin America.
• Microsoft Latin America is a well-known brand with high customer's loyalty and brand recall. This brand name commitment of consumers increases the chances of simple market adoption of numerous brand-new brands of Microsoft Latin America.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza business can give an unfavorable signal to Microsoft Latin America consumers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's investment in NHW Technique are rather various. It will take long to alter the perception of individuals ab out Microsoft Latin America as a business offering healthy and healthy products.
Opportunities
• Presenting more health related items enables the business to capture the marketplace in which customers are rather conscious about health.
• Developing nations like India and China has largest markets worldwide. Broadening the market towards developing nations can increase the Microsoft Latin America company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Microsoft Latin America consumers. For instance, teachers can suggest their trainees to buy Microsoft Latin America items.
Threats
• Financial instability in nations, which are the potential markets for Microsoft Latin America, can develop numerous issues for Microsoft Latin America.
• Shifting of items from regular to healthier, results in additional costs and can result in decline business's profit margins.
• As Microsoft Latin America has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with particular problems.
Exhibit F: SWOT Analysis
