With the deep analysis of the above alternatives, it is suggested that the business must select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce new and innovative items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share prices as well, as investors are willing to invest more in companies with considerable R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Method can be implemented efficiently by establishing specific short term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Microsoft Intuit Spanish Version should carry out numerous activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which generate most of its earnings.
• Examine the present target audience along with the market section which is not consist of in the company's circle.
• Examine the existing financial information to determine the quantity that needs to be invested in the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that just how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has possible experience to deal with. Obtain most beneficial companies with a strong dedication to health, to construct the consumer's understandings in the best direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Microsoft Intuit Spanish Version values and vision and to avoid potential danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste element, as the base for the Microsoft Intuit Spanish Version as a business producing healthy items has been constructed under midterm strategy and now the company could move towards taste element too to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new items.
