The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Microsoft Corp has an experience of about 140 years, making it possible for company to much better perform, in various circumstances.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Beverage Industry.
• Microsoft Corp has more than 2000 brands, which increase the circle of its target consumers. These brand names consist of child foods, pet food, confectionary products, drinks etc. Famous brand names of Microsoft Corp consist of; Maggi, Kit-Kat, Nescafe, etc.
• Microsoft Corp has big amount of costs on R&D as compare to its competitors, making the company to release more ingenious and healthy items. This development offers the company a high competitive position in long term.
• After adopting its NHW Method, the business has done big amount of mergers and acquisitions which increase the sales development and improve market position of Microsoft Corp.
• Microsoft Corp is a popular brand name with high consumer's loyalty and brand recall. This brand name loyalty of customers increases the chances of easy market adoption of various new brand names of Microsoft Corp.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza business can provide a negative signal to Microsoft Corp customers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's investment in NHW Method are quite various. It will take long to alter the understanding of individuals ab out Microsoft Corp as a company offering healthy and nutritious items.
Opportunities
• Introducing more health related products makes it possible for the business to record the marketplace in which customers are rather conscious about health.
• Developing countries like India and China has biggest markets worldwide. Expanding the market towards developing countries can enhance the Microsoft Corp business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Microsoft Corp consumers. For example, teachers can recommend their trainees to buy Microsoft Corp items.
Threats
• Economic instability in nations, which are the possible markets for Microsoft Corp, can produce a number of concerns for Microsoft Corp.
• Shifting of products from normal to healthier, leads to additional costs and can lead to decline business's revenue margins.
• As Microsoft Corp has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to face particular issues.
Exhibit F: SWOT Analysis
