The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Metabo Gmbh And Co Kg has an experience of about 140 years, allowing business to much better perform, in different situations.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Beverage Industry.
• Metabo Gmbh And Co Kg has more than 2000 brand names, which increase the circle of its target customers. These brand names include child foods, pet food, confectionary products, drinks and so on. Famous brand names of Metabo Gmbh And Co Kg include; Maggi, Kit-Kat, Nescafe, etc.
• Metabo Gmbh And Co Kg has large quantity of costs on R&D as compare to its competitors, making the business to launch more innovative and healthy products. This development offers the business a high competitive position in long term.
• After adopting its NHW Strategy, the company has actually done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Metabo Gmbh And Co Kg.
• Metabo Gmbh And Co Kg is a popular brand name with high consumer's commitment and brand recall. This brand commitment of customers increases the chances of simple market adoption of numerous new brands of Metabo Gmbh And Co Kg.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza business can give an unfavorable signal to Metabo Gmbh And Co Kg consumers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's investment in NHW Method are quite different. It will take long to change the understanding of people ab out Metabo Gmbh And Co Kg as a business selling healthy and nutritious products.
Opportunities
• Introducing more health related items enables the business to capture the marketplace in which customers are quite mindful about health.
• Developing nations like India and China has biggest markets on the planet. Expanding the market towards developing countries can boost the Metabo Gmbh And Co Kg service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Metabo Gmbh And Co Kg customers. Teachers can advise their trainees to buy Metabo Gmbh And Co Kg products.
Threats
• Financial instability in countries, which are the prospective markets for Metabo Gmbh And Co Kg, can develop a number of issues for Metabo Gmbh And Co Kg.
• Shifting of items from typical to much healthier, results in extra costs and can cause decline company's revenue margins.
• As Metabo Gmbh And Co Kg has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to deal with specific problems.
Exhibit F: SWOT Analysis
