The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Messer Griesheim B has an experience of about 140 years, allowing business to much better perform, in various scenarios.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Beverage Market.
• Messer Griesheim B has more than 2000 brand names, which increase the circle of its target consumers. These brands consist of child foods, pet food, confectionary items, beverages and so on. Famous brand names of Messer Griesheim B include; Maggi, Kit-Kat, Nescafe, and so on
• Messer Griesheim B has big amount of spending on R&D as compare to its competitors, making the business to release more innovative and healthy products. This innovation offers the company a high competitive position in long run.
• After embracing its NHW Method, the business has done big amount of mergers and acquisitions which increase the sales growth and improve market position of Messer Griesheim B.
• Messer Griesheim B is a well-known brand name with high consumer's loyalty and brand name recall. This brand loyalty of consumers increases the opportunities of simple market adoption of different brand-new brands of Messer Griesheim B.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza organisation can give a negative signal to Messer Griesheim B clients about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are quite different. It will take long to alter the perception of people ab out Messer Griesheim B as a company selling healthy and healthy products.
Opportunities
• Presenting more health related products allows the business to capture the marketplace in which customers are quite conscious about health.
• Developing countries like India and China has largest markets on the planet. For this reason expanding the marketplace towards developing countries can increase the Messer Griesheim B organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of Messer Griesheim B consumers. Teachers can recommend their students to acquire Messer Griesheim B products.
Threats
• Financial instability in countries, which are the prospective markets for Messer Griesheim B, can produce a number of concerns for Messer Griesheim B.
• Shifting of products from regular to much healthier, leads to additional expenses and can lead to decline business's profit margins.
• As Messer Griesheim B has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with specific issues.
Exhibit F: SWOT Analysis
