The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Messer Griesheim A has an experience of about 140 years, allowing business to better carry out, in numerous circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Market.
• Messer Griesheim A has more than 2000 brands, which increase the circle of its target customers. These brands consist of infant foods, animal food, confectionary items, drinks and so on. Famous brand names of Messer Griesheim A consist of; Maggi, Kit-Kat, Nescafe, and so on
• Messer Griesheim A has big amount of spending on R&D as compare to its rivals, making the business to release more innovative and healthy items. This development supplies the company a high competitive position in long run.
• After adopting its NHW Method, the company has done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Messer Griesheim A.
• Messer Griesheim A is a widely known brand with high consumer's loyalty and brand name recall. This brand name commitment of customers increases the chances of easy market adoption of numerous brand-new brands of Messer Griesheim A.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza service can give a negative signal to Messer Griesheim A clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Strategy are quite different. It will take long to alter the perception of people ab out Messer Griesheim A as a business offering healthy and nutritious items.
Opportunities
• Presenting more health related items makes it possible for the company to capture the market in which customers are quite conscious about health.
• Developing nations like India and China has largest markets worldwide. Expanding the market towards developing nations can improve the Messer Griesheim A company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of Messer Griesheim A customers. Instructors can suggest their trainees to buy Messer Griesheim A items.
Threats
• Economic instability in countries, which are the potential markets for Messer Griesheim A, can create numerous issues for Messer Griesheim A.
• Shifting of items from normal to much healthier, causes extra costs and can result in decrease company's profit margins.
• As Messer Griesheim A has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to deal with specific issues.
Exhibit F: SWOT Analysis
