The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Merlins Magic Mansion has an experience of about 140 years, making it possible for business to better perform, in numerous situations.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Beverage Market.
• Merlins Magic Mansion has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Merlins Magic Mansion consist of; Maggi, Kit-Kat, Nescafe, etc.
• Merlins Magic Mansion has large amount quantity spending on R&D as compare to its competitors, making the company to launch release innovative ingenious nutritious healthy.
• After adopting its NHW Method, the company has done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Merlins Magic Mansion.
• Merlins Magic Mansion is a widely known brand with high consumer's commitment and brand recall. This brand name commitment of customers increases the chances of easy market adoption of different brand-new brands of Merlins Magic Mansion.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza business can give an unfavorable signal to Merlins Magic Mansion customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the business's investment in NHW Method are rather different. It will take long to alter the understanding of individuals ab out Merlins Magic Mansion as a business selling healthy and healthy items.
Opportunities
• Presenting more health associated items enables the business to record the market in which customers are rather conscious about health.
• Developing countries like India and China has largest markets in the world. Broadening the market towards establishing nations can boost the Merlins Magic Mansion service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Merlins Magic Mansion customers. For example, instructors can advise their students to purchase Merlins Magic Mansion items.
Threats
• Financial instability in countries, which are the possible markets for Merlins Magic Mansion, can produce several issues for Merlins Magic Mansion.
• Shifting of items from normal to healthier, causes extra costs and can lead to decrease company's earnings margins.
• As Merlins Magic Mansion has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with certain problems.
Exhibit F: SWOT Analysis
