With the deep analysis of the above options, it is recommended that the company ought to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not just introduce new and ingenious products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share prices as well, as financiers are willing to invest more in companies with significant R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be executed successfully by establishing particular short-term as well as long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Meizhou Dongpo Restaurant Entrepreneurship Leadership And Culture need to perform different activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which generate most of its revenue.
• Analyze the current target audience as well as the market segment which is not consist of in the business's circle.
• Evaluate the current financial information to determine the amount that ought to be invested in the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the company to know that just how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has possible experience to deal with. Get most beneficial companies with a strong dedication to health, to construct the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Meizhou Dongpo Restaurant Entrepreneurship Leadership And Culture values and vision and to avoid prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health as well as taste factor, as the base for the Meizhou Dongpo Restaurant Entrepreneurship Leadership And Culture as a business producing healthy products has been built under midterm strategy and now the company could move towards taste element as well to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new items.
