With the deep analysis of the above options, it is suggested that the company should select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the company to not just present new and innovative items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share costs as well, as investors are willing to invest more in business with significant R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Method can be carried out efficiently by developing certain short-term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Mary Kay Cosmetics Inc Sales Force Incentives A need to carry out various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which produce the majority of its profits.
• Analyze the current target market as well as the marketplace segment which is not include in the company's circle.
• Examine the existing financial data to measure the quantity that must be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to know that just how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has prospective experience to handle. Acquire most favorable organizations with a strong commitment to health, to develop the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Mary Kay Cosmetics Inc Sales Force Incentives A worths and vision and to avoid prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste element, as the base for the Mary Kay Cosmetics Inc Sales Force Incentives A as a company producing healthy items has been built under midterm plan and now the company could move towards taste aspect also to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new items.
