The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Marriott Corp has an experience of about 140 years, making it possible for company to much better carry out, in different scenarios.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Drink Industry.
• Marriott Corp has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Marriott Corp consist of; Maggi, Kit-Kat, Nescafe, and so on
• Marriott Corp has large amount quantity spending costs R&D as compare to its competitorsRivals making the company to launch release innovative ingenious nutritious healthyItems
• After adopting its NHW Strategy, the company has actually done large quantity of mergers and acquisitions which increase the sales development and improve market position of Marriott Corp.
• Marriott Corp is a widely known brand name with high consumer's commitment and brand recall. This brand loyalty of consumers increases the possibilities of easy market adoption of different brand-new brands of Marriott Corp.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza business can provide an unfavorable signal to Marriott Corp consumers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's investment in NHW Method are quite various. It will take long to change the perception of individuals ab out Marriott Corp as a business offering healthy and healthy products.
Opportunities
• Presenting more health associated items enables the company to record the market in which consumers are quite conscious about health.
• Developing countries like India and China has largest markets on the planet. Broadening the market towards developing countries can enhance the Marriott Corp organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the variety of Marriott Corp consumers. Teachers can advise their students to acquire Marriott Corp items.
Threats
• Economic instability in nations, which are the potential markets for Marriott Corp, can produce numerous concerns for Marriott Corp.
• Shifting of items from regular to healthier, leads to additional costs and can result in decrease company's profit margins.
• As Marriott Corp has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face certain issues.
Exhibit F: SWOT Analysis
