With the deep analysis of the above alternatives, it is suggested that the business should pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only introduce brand-new and ingenious products in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share costs also, as investors are willing to invest more in companies with substantial R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be carried out effectively by developing particular short-term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Marriott Corp must perform various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which generate the majority of its earnings.
• Evaluate the current target market along with the market section which is not consist of in the business's circle.
• Evaluate the present financial data to measure the amount that ought to be invested in the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the company to know that just how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has prospective experience to deal with. Acquire most favorable organizations with a strong commitment to health, to develop the consumer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Marriott Corp worths and vision and to avoid potential danger of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste element, as the base for the Marriott Corp as a business producing healthy items has actually been constructed under midterm strategy and now the business might move towards taste element too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new items.
