With the deep analysis of the above options, it is advised that the company should select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only introduce brand-new and ingenious products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share prices too, as investors want to invest more in companies with significant R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Method can be implemented successfully by establishing particular short-term along with long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Marriott Corp Restructuring must carry out different activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which create the majority of its earnings.
• Evaluate the existing target market along with the market section which is not consist of in the business's circle.
• Evaluate the existing financial data to determine the quantity that should be invested in the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the company to understand that how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has potential experience to handle. Get most beneficial organizations with a strong dedication to health, to build the customer's understandings in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Marriott Corp Restructuring worths and vision and to prevent potential threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste factor, as the base for the Marriott Corp Restructuring as a company producing healthy products has actually been constructed under midterm strategy and now the company might move towards taste element as well to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new products.
