With the deep analysis of the above options, it is advised that the business should pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not only introduce new and ingenious items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share prices as well, as financiers want to invest more in business with considerable R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Technique can be carried out efficiently by establishing particular short-term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Malaysias Multimedia Development Corporation B must perform various activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which generate the majority of its revenue.
• Analyze the existing target audience in addition to the marketplace segment which is not include in the company's circle.
• Evaluate the current financial information to measure the amount that ought to be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early earnings (dividend). It would let the business to understand that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to handle. Get most favorable organizations with a strong commitment to health, to construct the customer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Malaysias Multimedia Development Corporation B values and vision and to prevent prospective threat of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health along with taste aspect, as the base for the Malaysias Multimedia Development Corporation B as a business producing healthy products has been constructed under midterm strategy and now the company might move towards taste element as well to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new products.
