With the deep analysis of the above options, it is suggested that the company needs to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not just introduce brand-new and ingenious items in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share prices also, as financiers want to invest more in companies with significant R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be executed effectively by establishing certain short-term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Making The Grade B ought to carry out different activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which produce the majority of its revenue.
• Examine the current target market as well as the marketplace segment which is not include in the business's circle.
• Evaluate the present financial information to determine the amount that needs to be invested in the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the business to know that just how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to handle. Get most beneficial organizations with a strong dedication to health, to construct the consumer's perceptions in the best direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Making The Grade B worths and vision and to prevent potential danger of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health along with taste factor, as the base for the Making The Grade B as a business producing healthy items has been constructed under midterm strategy and now the business could move towards taste element too to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new items.
