The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Lyondell Chemical Company has an experience of about 140 years, making it possible for business to better carry out, in various situations.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Industry.
• Lyondell Chemical Company has more than 2000 brand names, which increase the circle of its target customers. Famous brand names of Lyondell Chemical Company include; Maggi, Kit-Kat, Nescafe, etc.
• Lyondell Chemical Company has large big quantity spending on R&D as compare to its competitors, making the company to launch release innovative and nutritious healthy.
• After adopting its NHW Method, the company has actually done big quantity of mergers and acquisitions which increase the sales development and improve market position of Lyondell Chemical Company.
• Lyondell Chemical Company is a popular brand with high consumer's loyalty and brand recall. This brand commitment of customers increases the possibilities of easy market adoption of different brand-new brands of Lyondell Chemical Company.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza service can give a negative signal to Lyondell Chemical Company customers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are quite various. It will take long to change the understanding of people ab out Lyondell Chemical Company as a company selling healthy and nutritious products.
Opportunities
• Presenting more health related items enables the business to capture the marketplace in which consumers are quite mindful about health.
• Developing countries like India and China has biggest markets in the world. Expanding the market towards developing nations can enhance the Lyondell Chemical Company business by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Lyondell Chemical Company customers. Teachers can suggest their trainees to purchase Lyondell Chemical Company items.
Threats
• Economic instability in nations, which are the possible markets for Lyondell Chemical Company, can develop several concerns for Lyondell Chemical Company.
• Shifting of items from normal to healthier, causes extra expenses and can result in decline company's earnings margins.
• As Lyondell Chemical Company has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to face specific issues.
Exhibit F: SWOT Analysis
