The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Lucent In India has an experience of about 140 years, allowing company to better perform, in numerous scenarios.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Industry.
• Lucent In India has more than 2000 brand names, which increase the circle of its target consumers. These brands consist of baby foods, animal food, confectionary products, drinks etc. Famous brand names of Lucent In India include; Maggi, Kit-Kat, Nescafe, etc.
• Lucent In India has large quantity of spending on R&D as compare to its competitors, making the company to launch more ingenious and healthy products. This innovation supplies the company a high competitive position in long run.
• After embracing its NHW Method, the business has done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Lucent In India.
• Lucent In India is a widely known brand name with high customer's commitment and brand name recall. This brand name commitment of consumers increases the opportunities of easy market adoption of various brand-new brand names of Lucent In India.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza business can give a negative signal to Lucent In India clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Technique are rather various. It will take long to alter the perception of individuals ab out Lucent In India as a company offering healthy and nutritious items.
Opportunities
• Presenting more health associated products makes it possible for the company to capture the market in which customers are quite conscious about health.
• Developing nations like India and China has largest markets worldwide. Broadening the market towards establishing countries can increase the Lucent In India service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Lucent In India consumers. For instance, instructors can advise their trainees to acquire Lucent In India products.
Threats
• Financial instability in nations, which are the possible markets for Lucent In India, can produce several issues for Lucent In India.
• Shifting of items from regular to much healthier, results in additional expenses and can result in decrease business's earnings margins.
• As Lucent In India has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with particular problems.
Exhibit F: SWOT Analysis
