With the deep analysis of the above alternatives, it is recommended that the business ought to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not just introduce new and innovative products in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share prices as well, as financiers want to invest more in companies with significant R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be carried out effectively by establishing particular short-term along with long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Lucent In India ought to carry out different activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which generate most of its profits.
• Analyze the current target audience as well as the marketplace segment which is not include in the business's circle.
• Examine the current financial data to measure the amount that must be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to understand that just how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has prospective experience to handle. Acquire most favorable organizations with a strong commitment to health, to develop the client's perceptions in the best direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Lucent In India values and vision and to prevent prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste element, as the base for the Lucent In India as a business producing healthy items has been built under midterm plan and now the business could move towards taste factor also to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new items.
