With the deep analysis of the above options, it is advised that the company must choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not only present brand-new and ingenious products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share costs also, as financiers want to invest more in companies with considerable R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented successfully by establishing specific short term in addition to long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Lowell General Physician Hospital Organization must perform different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which produce most of its income.
• Examine the present target market in addition to the marketplace sector which is not include in the company's circle.
• Examine the current financial data to determine the quantity that should be invested in the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early profits (dividend). It would let the business to know that just how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to deal with. Get most favorable organizations with a strong dedication to health, to construct the consumer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Lowell General Physician Hospital Organization values and vision and to avoid possible threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste factor, as the base for the Lowell General Physician Hospital Organization as a business producing healthy products has actually been built under midterm strategy and now the business could move towards taste element too to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new products.
