The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Longview Services has an experience of about 140 years, allowing company to much better carry out, in different circumstances.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Beverage Market.
• Longview Services has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Longview Services consist of; Maggi, Kit-Kat, Nescafe, etc.
• Longview Services has large big quantity spending on R&D as compare to its competitorsRivals making the company to launch release innovative and nutritious healthyItems
• After embracing its NHW Method, the company has done large amount of mergers and acquisitions which increase the sales development and enhance market position of Longview Services.
• Longview Services is a well-known brand name with high customer's loyalty and brand name recall. This brand loyalty of customers increases the chances of easy market adoption of different brand-new brand names of Longview Services.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza organisation can offer a negative signal to Longview Services customers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Method are rather different. It will take long to alter the perception of individuals ab out Longview Services as a business selling healthy and healthy products.
Opportunities
• Introducing more health associated items makes it possible for the business to record the market in which consumers are rather mindful about health.
• Developing countries like India and China has biggest markets worldwide. Expanding the market towards establishing countries can boost the Longview Services company by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Longview Services customers. For instance, teachers can recommend their trainees to acquire Longview Services items.
Threats
• Economic instability in countries, which are the potential markets for Longview Services, can develop numerous problems for Longview Services.
• Shifting of items from regular to much healthier, causes extra expenses and can lead to decrease company's earnings margins.
• As Longview Services has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
