With the deep analysis of the above alternatives, it is suggested that the business must choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not only introduce new and innovative items in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share rates too, as financiers want to invest more in business with significant R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Technique can be carried out effectively by establishing particular short-term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Longview Services need to perform numerous activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which produce most of its revenue.
• Evaluate the present target market as well as the marketplace sector which is not include in the company's circle.
• Analyze the present financial data to determine the quantity that ought to be spent on the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to know that how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has potential experience to deal with. Acquire most favorable organizations with a strong dedication to health, to build the consumer's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Longview Services worths and vision and to avoid possible threat of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste factor, as the base for the Longview Services as a business producing healthy items has been constructed under midterm strategy and now the company could move towards taste aspect too to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
