The internal analysis and external of the business also can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Longtop Financial Technologies A has an experience of about 140 years, allowing business to better carry out, in various scenarios.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Drink Industry.
• Longtop Financial Technologies A has more than 2000 brand names, which increase the circle of its target consumers. These brands consist of infant foods, family pet food, confectionary products, drinks etc. Famous brand names of Longtop Financial Technologies A consist of; Maggi, Kit-Kat, Nescafe, and so on
• Longtop Financial Technologies A has large amount of spending on R&D as compare to its rivals, making the company to launch more ingenious and healthy products. This innovation provides the company a high competitive position in long term.
• After embracing its NHW Technique, the company has done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Longtop Financial Technologies A.
• Longtop Financial Technologies A is a widely known brand name with high customer's commitment and brand name recall. This brand commitment of customers increases the opportunities of easy market adoption of various new brands of Longtop Financial Technologies A.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza business can give an unfavorable signal to Longtop Financial Technologies A clients about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are rather various. It will take long to change the perception of individuals ab out Longtop Financial Technologies A as a company selling healthy and healthy items.
Opportunities
• Introducing more health related items makes it possible for the company to record the market in which customers are rather conscious about health.
• Developing nations like India and China has largest markets worldwide. For this reason expanding the market towards establishing nations can enhance the Longtop Financial Technologies A business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Longtop Financial Technologies A customers. For instance, instructors can recommend their trainees to acquire Longtop Financial Technologies A items.
Threats
• Financial instability in nations, which are the possible markets for Longtop Financial Technologies A, can develop numerous concerns for Longtop Financial Technologies A.
• Shifting of items from typical to healthier, results in extra costs and can lead to decline business's earnings margins.
• As Longtop Financial Technologies A has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to deal with specific problems.
Exhibit F: SWOT Analysis
