The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Logisware has an experience of about 140 years, making it possible for company to much better carry out, in numerous scenarios.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Beverage Industry.
• Logisware has more than 2000 brands, which increase the circle of its target customers. These brands consist of infant foods, pet food, confectionary products, drinks and so on. Famous brand names of Logisware include; Maggi, Kit-Kat, Nescafe, etc.
• Logisware has big amount of spending on R&D as compare to its rivals, making the company to release more ingenious and nutritious items. This innovation supplies the company a high competitive position in long run.
• After adopting its NHW Method, the company has done big amount of mergers and acquisitions which increase the sales growth and enhance market position of Logisware.
• Logisware is a widely known brand name with high customer's loyalty and brand recall. This brand loyalty of customers increases the possibilities of easy market adoption of different brand-new brands of Logisware.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can give an unfavorable signal to Logisware customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are quite different. It will take long to change the perception of individuals ab out Logisware as a company selling healthy and nutritious items.
Opportunities
• Presenting more health related items makes it possible for the business to record the market in which customers are rather mindful about health.
• Developing countries like India and China has biggest markets on the planet. For this reason broadening the marketplace towards developing countries can enhance the Logisware business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Logisware customers. For example, teachers can recommend their students to purchase Logisware products.
Threats
• Financial instability in nations, which are the possible markets for Logisware, can produce numerous issues for Logisware.
• Shifting of products from typical to healthier, results in extra costs and can lead to decrease company's earnings margins.
• As Logisware has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to deal with specific issues.
Exhibit F: SWOT Analysis
