With the deep analysis of the above alternatives, it is advised that the business must select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce brand-new and ingenious products in the market it would also reduce the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share rates also, as investors want to invest more in business with significant R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Method can be carried out effectively by establishing certain short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Logisware ought to carry out different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which create most of its revenue.
• Analyze the present target audience in addition to the market segment which is not consist of in the business's circle.
• Evaluate the current financial information to determine the quantity that must be spent on the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to know that how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to handle. Acquire most beneficial companies with a strong dedication to health, to develop the customer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Logisware worths and vision and to prevent prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste element, as the base for the Logisware as a business producing healthy products has been developed under midterm strategy and now the business could move towards taste element as well to understand the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
