The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Lisas Waterbed Emporium Inc has an experience of about 140 years, enabling company to much better carry out, in different scenarios.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Drink Market.
• Lisas Waterbed Emporium Inc has more than 2000 brands, which increase the circle of its target customers. These brand names consist of infant foods, animal food, confectionary items, drinks and so on. Famous brands of Lisas Waterbed Emporium Inc include; Maggi, Kit-Kat, Nescafe, and so on
• Lisas Waterbed Emporium Inc has big amount of costs on R&D as compare to its rivals, making the business to introduce more innovative and healthy products. This development provides the business a high competitive position in long term.
• After adopting its NHW Technique, the business has done big amount of mergers and acquisitions which increase the sales growth and enhance market position of Lisas Waterbed Emporium Inc.
• Lisas Waterbed Emporium Inc is a well-known brand name with high consumer's loyalty and brand recall. This brand name commitment of consumers increases the chances of easy market adoption of various new brands of Lisas Waterbed Emporium Inc.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can provide an unfavorable signal to Lisas Waterbed Emporium Inc consumers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Method are rather different. It will take long to change the understanding of people ab out Lisas Waterbed Emporium Inc as a business selling healthy and healthy products.
Opportunities
• Presenting more health associated items enables the company to record the marketplace in which customers are rather mindful about health.
• Developing nations like India and China has largest markets on the planet. Expanding the market towards establishing countries can boost the Lisas Waterbed Emporium Inc company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Lisas Waterbed Emporium Inc customers. For example, teachers can recommend their students to purchase Lisas Waterbed Emporium Inc products.
Threats
• Financial instability in nations, which are the potential markets for Lisas Waterbed Emporium Inc, can create several issues for Lisas Waterbed Emporium Inc.
• Shifting of products from typical to much healthier, leads to additional costs and can result in decrease business's revenue margins.
• As Lisas Waterbed Emporium Inc has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to face certain problems.
Exhibit F: SWOT Analysis
