With the deep analysis of the above options, it is suggested that the business needs to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only present new and ingenious products in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share prices also, as financiers are willing to invest more in business with substantial R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Method can be implemented effectively by developing certain short term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Life Death And Property Rights The Pharmaceutical Industry Faces Aids In Africa must perform different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create the majority of its revenue.
• Examine the existing target audience along with the market section which is not consist of in the company's circle.
• Examine the current financial information to measure the amount that must be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early profits (dividend). It would let the business to know that just how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has potential experience to deal with. Acquire most favorable organizations with a strong dedication to health, to construct the client's understandings in the best direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Life Death And Property Rights The Pharmaceutical Industry Faces Aids In Africa values and vision and to prevent potential threat of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health along with taste aspect, as the base for the Life Death And Property Rights The Pharmaceutical Industry Faces Aids In Africa as a business producing healthy products has been developed under midterm strategy and now the company could move towards taste aspect also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new products.
