The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Lehman Brothers has an experience of about 140 years, making it possible for company to better carry out, in different situations.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Market.
• Lehman Brothers has more than 2000 brand names, which increase the circle of its target customers. These brands consist of baby foods, pet food, confectionary products, drinks and so on. Famous brand names of Lehman Brothers include; Maggi, Kit-Kat, Nescafe, etc.
• Lehman Brothers has large amount of spending on R&D as compare to its rivals, making the company to launch more innovative and nutritious products. This development provides the business a high competitive position in long run.
• After embracing its NHW Technique, the business has actually done large amount of mergers and acquisitions which increase the sales development and improve market position of Lehman Brothers.
• Lehman Brothers is a widely known brand name with high customer's commitment and brand recall. This brand name loyalty of customers increases the opportunities of simple market adoption of various brand-new brands of Lehman Brothers.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza service can give an unfavorable signal to Lehman Brothers clients about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are quite various. It will take long to change the understanding of people ab out Lehman Brothers as a company selling healthy and healthy items.
Opportunities
• Introducing more health associated items makes it possible for the company to catch the marketplace in which customers are quite mindful about health.
• Developing nations like India and China has biggest markets on the planet. Thus broadening the marketplace towards establishing countries can increase the Lehman Brothers organisation by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of Lehman Brothers consumers. Instructors can recommend their students to purchase Lehman Brothers items.
Threats
• Economic instability in countries, which are the potential markets for Lehman Brothers, can develop numerous issues for Lehman Brothers.
• Shifting of products from typical to much healthier, leads to extra costs and can cause decrease company's revenue margins.
• As Lehman Brothers has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to face specific problems.
Exhibit F: SWOT Analysis
