The analysis utilized to measure the position of business in the market is done by using PESTLE analysis, given up Exhibition A. Lehman Brothers works under the rules and regulations directed by federal government and food authority. The business is more concentrated on its services and products to make sure about the product quality and security. This analysis will help in comprehending environment of external market in the global food and beverage industries. (Parera, 2017).
Political.
The political effect on the company is significantly influenced by the public law and policies. The company has to fulfill its requirements supplied by government otherwise it has to pay fine. Lehman Brothers is considerably supported by Government to satisfy all the requirements of requirements like acts of health and safety. In efforts to produce excellent food, Lehman Brothers is altering the requirements of food and drink manufacturing. This might cause the offense of governmental guidelines and policies.
Economic.
Initiation of the business where the capital income of each specific matters for the increased net sale as this differs country-to-country. The economy of the Lehman Brothers Business in U.S. is growing year by year with variable products launch specifically concentrating on the nutritional food for infants.
Social.
The social environment keeps altering with regard to time like the attitude of the customer along with their lifestyles. Any services or product of any business can not succeed till the business is not concerned about the living system of the customer. Lehman Brothers is taking steps to satisfy its objectives as the world is in search of healthy and tasty food.
Technological.
In the advancement of business, strategic steps are rather necessary. Lehman Brothers is among the leading well-known multinational company and by time it invests in various departments to take its items to brand-new level. Lehman Brothers is investing more on its R&D to make its products much healthier and healthy providing consumers with health benefits.
Legal.
There is no such effect of legal elements of Lehman Brothers as it is more worried over its laws and policies.
Environmental.
Lehman Brothers, in terms of environmental effect is dedicated to work in environmentally friendly environment with preservation of the natural resources and energy. As due to the production of larger number of items there might be a risk if the resources used are recyclable or not.
Exhibit A: PESTEL Analysis
