With the deep analysis of the above options, it is advised that the business must choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce new and innovative items in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share rates also, as investors are willing to invest more in companies with substantial R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Method can be executed efficiently by establishing certain short term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Leasing Computers At Persistent Learning should carry out different activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create the majority of its revenue.
• Evaluate the current target audience along with the marketplace sector which is not include in the business's circle.
• Evaluate the present financial information to determine the amount that should be invested in the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early earnings (dividend). It would let the company to know that just how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has potential experience to handle. Acquire most favorable companies with a strong commitment to health, to build the client's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Leasing Computers At Persistent Learning values and vision and to avoid prospective risk of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste aspect, as the base for the Leasing Computers At Persistent Learning as a company producing healthy products has actually been developed under midterm strategy and now the business might move towards taste element also to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new items.