With the deep analysis of the above alternatives, it is suggested that the company must select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not only introduce new and innovative products in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share rates also, as financiers want to invest more in companies with substantial R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be executed successfully by establishing certain short term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Lafarge Market Entry Into Romania Video Dvd should perform different activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which produce the majority of its revenue.
• Analyze the current target audience as well as the market sector which is not include in the business's circle.
• Evaluate the current financial data to measure the quantity that needs to be spent on the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early profits (dividend). It would let the company to understand that just how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has possible experience to deal with. Get most beneficial companies with a strong commitment to health, to build the client's understandings in the best direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Lafarge Market Entry Into Romania Video Dvd values and vision and to avoid potential danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste element, as the base for the Lafarge Market Entry Into Romania Video Dvd as a company producing healthy products has been built under midterm plan and now the company could move towards taste aspect as well to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new items.
