The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Lab International Inc has an experience of about 140 years, making it possible for business to better carry out, in numerous circumstances.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Drink Industry.
• Lab International Inc has more than 2000 brands, which increase the circle of its target consumers. Famous brand names of Lab International Inc include; Maggi, Kit-Kat, Nescafe, etc.
• Lab International Inc has large amount quantity spending on R&D as compare to its competitors, making the company to launch release innovative and nutritious productsItems
• After embracing its NHW Technique, the business has done big amount of mergers and acquisitions which increase the sales development and enhance market position of Lab International Inc.
• Lab International Inc is a popular brand with high consumer's commitment and brand recall. This brand name loyalty of consumers increases the opportunities of simple market adoption of various brand-new brand names of Lab International Inc.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza service can offer an unfavorable signal to Lab International Inc clients about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's investment in NHW Strategy are quite various. It will take long to change the perception of individuals ab out Lab International Inc as a business offering healthy and nutritious products.
Opportunities
• Introducing more health related products makes it possible for the company to record the market in which consumers are rather mindful about health.
• Developing nations like India and China has biggest markets in the world. Expanding the market towards establishing countries can improve the Lab International Inc organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Lab International Inc customers. Instructors can suggest their trainees to buy Lab International Inc products.
Threats
• Economic instability in countries, which are the prospective markets for Lab International Inc, can produce a number of problems for Lab International Inc.
• Shifting of products from normal to healthier, causes additional expenses and can result in decline business's profit margins.
• As Lab International Inc has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with specific issues.
Exhibit F: SWOT Analysis
