With the deep analysis of the above alternatives, it is recommended that the business must pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce new and innovative items in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share rates too, as investors are willing to invest more in business with considerable R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented successfully by establishing particular short term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan La Grande Alliance Restaurant Francaise ought to carry out different activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which produce the majority of its revenue.
• Analyze the present target audience as well as the market section which is not include in the company's circle.
• Examine the current financial information to measure the quantity that should be spent on the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the company to understand that just how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has potential experience to deal with. Get most favorable companies with a strong commitment to health, to build the client's perceptions in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about La Grande Alliance Restaurant Francaise values and vision and to avoid possible risk of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste element, as the base for the La Grande Alliance Restaurant Francaise as a company producing healthy products has been developed under midterm plan and now the company might move towards taste aspect as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new products.
