With the deep analysis of the above options, it is recommended that the business needs to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only introduce new and innovative items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share rates as well, as financiers are willing to invest more in business with significant R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Method can be executed successfully by developing particular short term along with long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Kumbh Mela Indias Pop Up Mega City need to carry out numerous activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which generate most of its profits.
• Examine the present target audience in addition to the marketplace segment which is not consist of in the company's circle.
• Examine the present financial information to determine the quantity that needs to be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the company to understand that how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to deal with. Acquire most beneficial companies with a strong dedication to health, to construct the client's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Kumbh Mela Indias Pop Up Mega City values and vision and to avoid possible danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste element, as the base for the Kumbh Mela Indias Pop Up Mega City as a business producing healthy products has actually been built under midterm plan and now the company could move towards taste factor as well to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new items.
