With the deep analysis of the above alternatives, it is suggested that the business needs to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not just present new and ingenious products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share costs too, as financiers want to invest more in business with significant R&D spending and boost in the overall worth of the business.
Action and implementation Strategy
Technique can be implemented effectively by developing certain short term in addition to long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Kota Fibres Ltd V 11 need to carry out numerous activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate most of its earnings.
• Examine the current target market along with the marketplace segment which is not consist of in the company's circle.
• Examine the present financial data to measure the quantity that should be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early revenues (dividend). It would let the company to know that how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to handle. Get most favorable companies with a strong dedication to health, to develop the consumer's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Kota Fibres Ltd V 11 values and vision and to prevent possible danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste factor, as the base for the Kota Fibres Ltd V 11 as a company producing healthy products has been built under midterm strategy and now the company could move towards taste factor also to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new items.
