With the deep analysis of the above alternatives, it is advised that the company should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not just introduce new and innovative products in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share costs also, as investors want to invest more in business with significant R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Strategy can be executed effectively by establishing certain short-term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Korean Air The Nut Rage Incident must carry out various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which produce most of its earnings.
• Examine the current target audience along with the marketplace section which is not consist of in the business's circle.
• Examine the existing financial information to determine the amount that should be invested in the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the company to understand that just how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has possible experience to handle. Obtain most beneficial organizations with a strong commitment to health, to build the customer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Korean Air The Nut Rage Incident worths and vision and to avoid possible risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste element, as the base for the Korean Air The Nut Rage Incident as a company producing healthy items has been developed under midterm plan and now the business could move towards taste factor too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new items.
