The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Korea First Bank B has an experience of about 140 years, allowing business to much better perform, in various situations.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Market.
• Korea First Bank B has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Korea First Bank B consist of; Maggi, Kit-Kat, Nescafe, etc.
• Korea First Bank B has large amount quantity spending on R&D as compare to its competitorsRivals making the company to launch introduce innovative ingenious nutritious products.
• After adopting its NHW Strategy, the company has actually done big amount of mergers and acquisitions which increase the sales growth and improve market position of Korea First Bank B.
• Korea First Bank B is a popular brand with high consumer's loyalty and brand name recall. This brand name loyalty of consumers increases the possibilities of simple market adoption of various brand-new brand names of Korea First Bank B.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza service can give a negative signal to Korea First Bank B clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Technique are rather various. It will take long to change the perception of individuals ab out Korea First Bank B as a business offering healthy and nutritious items.
Opportunities
• Introducing more health related products enables the business to capture the marketplace in which consumers are rather mindful about health.
• Developing countries like India and China has largest markets worldwide. Broadening the market towards establishing countries can improve the Korea First Bank B business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Korea First Bank B customers. Teachers can recommend their students to buy Korea First Bank B products.
Threats
• Financial instability in nations, which are the potential markets for Korea First Bank B, can produce several concerns for Korea First Bank B.
• Shifting of products from regular to healthier, leads to additional costs and can lead to decrease company's revenue margins.
• As Korea First Bank B has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to face particular issues.
Exhibit F: SWOT Analysis
