With the deep analysis of the above alternatives, it is advised that the business must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and ingenious products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share prices also, as investors are willing to invest more in business with significant R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be implemented effectively by developing particular short term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Keurig And Green Mountain Coffee Roasters ought to carry out different activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which produce most of its earnings.
• Analyze the present target audience as well as the market segment which is not consist of in the business's circle.
• Examine the existing financial data to determine the quantity that should be invested in the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early earnings (dividend). It would let the business to understand that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to handle. Acquire most favorable companies with a strong commitment to health, to develop the consumer's understandings in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Keurig And Green Mountain Coffee Roasters worths and vision and to prevent prospective risk of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste aspect, as the base for the Keurig And Green Mountain Coffee Roasters as a business producing healthy items has actually been developed under midterm strategy and now the business could move towards taste element as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new items.
