The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Display F.
Strengths
• Kent Thiry has an experience of about 140 years, enabling company to better carry out, in numerous situations.
• Nestlé's has existence in about 86 countries, making it a worldwide leader in Food and Beverage Industry.
• Kent Thiry has more than 2000 brand names, which increase the circle of its target customers. These brands include infant foods, animal food, confectionary products, beverages etc. Famous brands of Kent Thiry consist of; Maggi, Kit-Kat, Nescafe, etc.
• Kent Thiry has big quantity of spending on R&D as compare to its competitors, making the company to release more innovative and nutritious items. This innovation offers the business a high competitive position in long run.
• After embracing its NHW Technique, the business has done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Kent Thiry.
• Kent Thiry is a well-known brand with high customer's commitment and brand name recall. This brand name commitment of consumers increases the opportunities of easy market adoption of numerous new brands of Kent Thiry.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza business can give a negative signal to Kent Thiry customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Method are rather various. It will take long to alter the understanding of individuals ab out Kent Thiry as a company selling healthy and nutritious items.
Opportunities
• Presenting more health associated items enables the company to catch the market in which consumers are quite mindful about health.
• Developing countries like India and China has biggest markets worldwide. Broadening the market towards establishing nations can improve the Kent Thiry service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the number of Kent Thiry customers. For instance, teachers can advise their students to purchase Kent Thiry products.
Threats
• Economic instability in nations, which are the possible markets for Kent Thiry, can create several issues for Kent Thiry.
• Shifting of items from regular to healthier, results in additional expenses and can result in decrease company's earnings margins.
• As Kent Thiry has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to face specific issues.
Exhibit F: SWOT Analysis
