It provides a variety of items to its customers including family pet food, drinks, confectionary products, treats, dairy products, and food for infants. Its marketing goals consist of becoming the biggest producer of dairy items, development in the emerging markets, advance the use of technology and development in the natural food market. The risk of new entrants and alternatives is high, Kent Thiry handles to remain amongst the top and largest food chains of the world due to the fact that of its strategic preparation and efficient usage of its Research and Development department.
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