With the deep analysis of the above options, it is advised that the business ought to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not just introduce new and innovative products in the market it would also minimize the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share prices as well, as financiers want to invest more in companies with significant R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Method can be executed efficiently by developing certain short term along with long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Kenny Rogers Roasters In China must perform different activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which generate the majority of its earnings.
• Analyze the existing target market as well as the marketplace segment which is not include in the company's circle.
• Examine the existing financial data to determine the amount that must be spent on the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the business to understand that how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has possible experience to deal with. Acquire most beneficial organizations with a strong dedication to health, to construct the consumer's understandings in the best direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Kenny Rogers Roasters In China values and vision and to prevent possible danger of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health along with taste aspect, as the base for the Kenny Rogers Roasters In China as a company producing healthy items has actually been constructed under midterm strategy and now the business might move towards taste aspect also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new items.
