With the deep analysis of the above alternatives, it is advised that the company needs to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce new and ingenious items in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share rates too, as financiers are willing to invest more in business with substantial R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Technique can be carried out efficiently by establishing certain short term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Johansens The New Scorecard System Corporate Customer Experience Manager Handout 2 need to carry out numerous activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which create most of its revenue.
• Analyze the existing target market as well as the marketplace sector which is not include in the company's circle.
• Examine the present financial data to measure the amount that needs to be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to understand that just how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has potential experience to handle. Get most favorable companies with a strong commitment to health, to construct the customer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Johansens The New Scorecard System Corporate Customer Experience Manager Handout 2 values and vision and to avoid possible threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste factor, as the base for the Johansens The New Scorecard System Corporate Customer Experience Manager Handout 2 as a company producing healthy products has been built under midterm strategy and now the company might move towards taste factor as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new items.
