With the deep analysis of the above options, it is recommended that the business should pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not just introduce new and ingenious items in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share costs as well, as investors are willing to invest more in companies with substantial R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Method can be executed efficiently by developing certain short-term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Jeepers Inc In 2000 need to perform different activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create most of its earnings.
• Evaluate the present target audience along with the market section which is not include in the business's circle.
• Evaluate the existing financial information to determine the quantity that should be spent on the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the want early revenues (dividend). It would let the business to understand that just how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has possible experience to deal with. Get most beneficial organizations with a strong commitment to health, to develop the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Jeepers Inc In 2000 values and vision and to prevent potential risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste element, as the base for the Jeepers Inc In 2000 as a company producing healthy products has been built under midterm strategy and now the company might move towards taste element too to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new items.
