With the deep analysis of the above options, it is advised that the business must pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce brand-new and innovative items in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs too, as investors are willing to invest more in companies with substantial R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be carried out successfully by establishing particular short term along with long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Jaipur Literature Festival Beyond The Festival Template should carry out various activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which produce the majority of its earnings.
• Analyze the existing target market along with the market section which is not consist of in the company's circle.
• Evaluate the current financial information to determine the amount that should be spent on the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to know that how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has potential experience to deal with. Get most favorable companies with a strong commitment to health, to build the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Jaipur Literature Festival Beyond The Festival Template worths and vision and to prevent potential threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste aspect, as the base for the Jaipur Literature Festival Beyond The Festival Template as a business producing healthy items has been built under midterm strategy and now the business might move towards taste element as well to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new products.
