The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Jackson Automotive Systems has an experience of about 140 years, allowing company to better perform, in different circumstances.
• Nestlé's has presence in about 86 countries, making it a global leader in Food and Beverage Industry.
• Jackson Automotive Systems has more than 2000 brand names, which increase the circle of its target customers. These brands consist of child foods, animal food, confectionary items, beverages etc. Famous brands of Jackson Automotive Systems consist of; Maggi, Kit-Kat, Nescafe, and so on
• Jackson Automotive Systems has large amount of spending on R&D as compare to its competitors, making the company to launch more ingenious and healthy products. This innovation supplies the business a high competitive position in long run.
• After adopting its NHW Strategy, the business has actually done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Jackson Automotive Systems.
• Jackson Automotive Systems is a well-known brand with high customer's loyalty and brand recall. This brand commitment of customers increases the possibilities of easy market adoption of various new brand names of Jackson Automotive Systems.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can offer a negative signal to Jackson Automotive Systems clients about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are quite various. It will take long to change the understanding of people ab out Jackson Automotive Systems as a company offering healthy and nutritious items.
Opportunities
• Presenting more health related products enables the company to capture the market in which consumers are quite conscious about health.
• Developing countries like India and China has biggest markets worldwide. Broadening the market towards developing countries can enhance the Jackson Automotive Systems company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Jackson Automotive Systems customers. For example, teachers can suggest their students to buy Jackson Automotive Systems products.
Threats
• Economic instability in countries, which are the potential markets for Jackson Automotive Systems, can produce several concerns for Jackson Automotive Systems.
• Shifting of products from regular to healthier, results in extra expenses and can result in decline company's revenue margins.
• As Jackson Automotive Systems has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face specific issues.
Exhibit F: SWOT Analysis
