With the deep analysis of the above alternatives, it is advised that the company ought to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present new and ingenious items in the market it would also minimize the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share prices as well, as investors are willing to invest more in business with substantial R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented successfully by establishing certain short term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy It Rations Quest For Growth A Market Choice Challenge should perform various activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which produce most of its revenue.
• Evaluate the present target audience along with the marketplace sector which is not include in the company's circle.
• Evaluate the existing financial data to measure the quantity that ought to be invested in the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the company to know that just how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has potential experience to handle. Acquire most beneficial companies with a strong dedication to health, to build the customer's perceptions in the right direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about It Rations Quest For Growth A Market Choice Challenge worths and vision and to avoid potential risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste aspect, as the base for the It Rations Quest For Growth A Market Choice Challenge as a business producing healthy products has been built under midterm strategy and now the business could move towards taste element also to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new products.
