With the deep analysis of the above alternatives, it is advised that the business ought to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only introduce new and ingenious items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share prices too, as financiers are willing to invest more in companies with considerable R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Strategy can be carried out effectively by developing particular short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan International Rivers Network And The Bujagali Dam Project B should carry out various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce most of its revenue.
• Evaluate the present target audience in addition to the market section which is not consist of in the business's circle.
• Analyze the current financial information to measure the quantity that needs to be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the business to understand that how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has prospective experience to deal with. Get most favorable organizations with a strong commitment to health, to construct the client's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about International Rivers Network And The Bujagali Dam Project B worths and vision and to prevent possible risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste aspect, as the base for the International Rivers Network And The Bujagali Dam Project B as a business producing healthy products has actually been constructed under midterm plan and now the business might move towards taste aspect as well to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new items.
