With the deep analysis of the above options, it is recommended that the company ought to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and ingenious items in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share rates also, as investors are willing to invest more in business with considerable R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Method can be executed successfully by developing particular short term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Intels Site Selection Decision In Latin America must perform various activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which generate the majority of its earnings.
• Analyze the current target audience in addition to the market sector which is not consist of in the company's circle.
• Evaluate the present financial information to measure the quantity that should be invested in the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to understand that how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has potential experience to handle. Get most beneficial organizations with a strong dedication to health, to construct the consumer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Intels Site Selection Decision In Latin America values and vision and to avoid possible threat of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste aspect, as the base for the Intels Site Selection Decision In Latin America as a company producing healthy items has been constructed under midterm plan and now the company could move towards taste factor too to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new items.
