With the deep analysis of the above options, it is recommended that the business should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce new and innovative products in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share costs too, as investors are willing to invest more in business with substantial R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Technique can be implemented efficiently by establishing particular short-term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Intel Corp 1988 should perform various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create the majority of its income.
• Examine the existing target audience in addition to the marketplace section which is not consist of in the company's circle.
• Analyze the existing financial information to determine the quantity that must be invested in the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the company to know that how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has prospective experience to handle. Obtain most beneficial companies with a strong commitment to health, to develop the client's perceptions in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Intel Corp 1988 values and vision and to prevent potential danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste factor, as the base for the Intel Corp 1988 as a business producing healthy products has been developed under midterm plan and now the company could move towards taste aspect as well to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new products.
