With the deep analysis of the above options, it is suggested that the company must choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just introduce brand-new and ingenious items in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share rates also, as investors are willing to invest more in business with significant R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Method can be executed effectively by developing particular short-term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Indias Intellectual Property Rights Regime And The Pharmaceutical Industry must carry out various activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create the majority of its earnings.
• Analyze the current target audience as well as the marketplace segment which is not consist of in the company's circle.
• Examine the existing financial data to measure the amount that ought to be spent on the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early revenues (dividend). It would let the business to know that how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has possible experience to handle. Acquire most favorable companies with a strong dedication to health, to develop the consumer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Indias Intellectual Property Rights Regime And The Pharmaceutical Industry values and vision and to prevent prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health along with taste factor, as the base for the Indias Intellectual Property Rights Regime And The Pharmaceutical Industry as a company producing healthy items has actually been built under midterm strategy and now the company could move towards taste aspect as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new items.
