With the deep analysis of the above alternatives, it is recommended that the company needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not just introduce brand-new and ingenious items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share prices also, as investors want to invest more in companies with considerable R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Method can be implemented effectively by developing certain short-term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Ifci The Fall And The Need For Revival must carry out different activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which produce most of its revenue.
• Examine the present target market along with the marketplace segment which is not consist of in the business's circle.
• Analyze the current financial data to measure the amount that must be spent on the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the business to know that just how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has prospective experience to deal with. Acquire most beneficial companies with a strong commitment to health, to develop the customer's understandings in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Ifci The Fall And The Need For Revival worths and vision and to prevent possible threat of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health as well as taste aspect, as the base for the Ifci The Fall And The Need For Revival as a company producing healthy items has been constructed under midterm strategy and now the business could move towards taste factor too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new items.
