With the deep analysis of the above options, it is advised that the business must pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not just present brand-new and ingenious items in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share rates also, as investors are willing to invest more in business with significant R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be executed successfully by establishing particular short-term along with long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Huawei Enters The United States should perform various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brand names, which generate most of its profits.
• Analyze the current target market as well as the marketplace segment which is not include in the business's circle.
• Analyze the present financial information to determine the amount that should be spent on the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early revenues (dividend). It would let the company to understand that how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has potential experience to handle. Get most beneficial organizations with a strong commitment to health, to build the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Huawei Enters The United States values and vision and to avoid possible threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste element, as the base for the Huawei Enters The United States as a company producing healthy products has been constructed under midterm plan and now the company could move towards taste element too to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
